The Key to More Social Media Engagement Is Asking For It!

Organic reach can be hard to come by. It’s been steadily declining for years. In fact, as of January 2024, the average Facebook engagement across industries is 1.11%. You can see the breakdown by social media platform and industry here. Why has social media engagement dropped so low? It’s competing with paid reach. If you can’t afford a large paid reach program, don’t despair. Organic reach isn’t dead. Recent Facebook algorithm changes prioritize pages with meaningful user conversations and engagements. You can read more about Facebook’s algorithm here. Ultimately, that means well crafted posts that drive engagement still pay off. One of the go-to ways to generate social media engagement is with a call to action (CTA). Here are 10 CTAs to help boost your organic engagement.

“Like if this was helpful.”
“Save this for later.”
“Tag someone who needs to see this.”
“Leave your question in the comments below.”
“Comment if you want to see more.”
“Tell us about your experience below.”
“Do you agree? Let us know your opinion below.”
“What would you add?”
“Has this ever happened to you?”
“Share this to your stories to help us spread the word.”

Pay attention to which CTAs perform the best with your audiences and then create posts with variations of them to use going forward. Lastly, don’t let this work go to waste, make sure you reply to all comments timely and with at least three words.

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