When a client hires us, the first thing we do is make sure their business name is reserved on all desired social media platforms. Why? Social media squatters. Social media squatters are people who like to copycat a business’ name and use their confused customers as clickbait…or worse. A recent example of this happened to the Dalai Lama. No one is safe. While the most widely reported cases tend to be linked to celebrities, it can just as easily happen to businesses. In some cases, until it can be proven in court that it was a social media squatter, a business could be held liable for the things these accounts post or promise conned customers. To circumvent this, the first thing we do is establish your business name on all the important platforms.
Here are the top important platforms aJuxt typically saves on and why:
Facebook—No matter what industry you are in, Facebook is the perfect starting point for your business. Facebook can be used for important company updates, photos, events, or videos. There are over 2.20 billion Facebook users in the world! Imagine how many people are being exposed to your business on a daily basis.
Twitter— It’s a great tool for spreading the word fast. Hashtags and tagging other users boost how often your content is seen. There are 330 million active users on Twitter which creates the potential for a lot of people learning about your business.
Pinterest—Pinterest is a visual bookmark and search engine platform that has over 200 million users. The users of this platform are actively seeking helpful content that your company can provide through pins. Pinterest is one of the easiest platforms to use and your pins can directly lead users to your website to purchase or peruse.
LinkedIn—With over 565 million business professionals using this platform, LinkedIn allows you to quickly build an audience in your industry, establish yourself as a brand expert through posting blogs or articles, use business contacts and word of mouth to spread job postings, generate leads, and showcase your business.
Instagram/SnapChat—Instagram is a mobile-based platform made up entirely of photos and videos, so it requires a large media portfolio to draw from. It’s a great way to put a personal face on your brand and to show off your team and products. With an Instagram Business profile, you can introduce the “shop now” feature and boost your sales and website hits. Similarly, SnapChat runs on the same ideals, but your posts disappear after 24 hours. For both of these platforms, the hashtag is king. Finding the right hashtags and adding them to your posts makes your brand searchable and relevant.
YouTube—There are many ways a business can reap benefits from posting about their brand in video form on YouTube. Vlogs (video blogs) that educate their customers on their business’ brand or product are an example of the video branding that can be done on YouTube. It’s also an ideal place to showcase commercials.
The world of social media exists in an ever-changing landscape. From algorithms to new users, it grows and advances by leaps and bounds daily. Not only do you want to be sure that you are properly and accurately represented in this world, you want to be sure that your business and brand are reaping the biggest benefits from it. If you are overwhelmed with the choices and responsibilities, aJuxt has a dedicated troupe of staff to help you navigate the seas. We would be excited to show you how your business and brand can grow from the world of social media!