Pinterest boards are a dynamic way to organize your pins and repins. If you follow the recommended 10-25 pins a day, your pins will need to be organized! Your Pinterest boards are a great place to showcase your brand. You can organize pins by category, purpose, or audience. Here are a few tips to unlock the potential of your Pinterest boards.
Create your boards with purpose.
When first creating a board, you are asked to create a title and description, and choose a category. Create a title that will catch the user’s attention. Be sure to use descriptive language that clearly describes the board. Pick categories you know that your clients and customers follow. Save your keywords and hashtags for the board description.
Secret boards are perfect for planning content.
These boards are hidden from your public profile until you choose to release them. Many companies use secret boards to test content or pins that they aren’t sure are ready for their customers. Some companies plan sales or build boards to support a new product release. Secret boards are a great testing ground.
Archiving boards is a great tool.
It allows you to move your board to a hidden section of your profile. This is useful for seasonal boards or older content that may not be relevant to your brand at this time. Rather than deleting the board, archiving places the board out of sight, but allows it to be easily recalled so you don’t lose the content. Plus, anyone who is following the board can still find it if they have saved the direct URL. Archiving creates a clean profile and makes your boards page dynamic.
Seasonal boards are not just about holidays, they are also useful for other life events or daily routines.
Think about how you structure sale cycles; back-to-school season, grilling season, summer vacations, spring cleaning, healthy habits. Archive the boards when they are out of season and bring them back when they are relevant to keep your board content fresh.
Add collaborators to any board.
By adding collaborators and having them pin on your board, you are also drawing their Pinterest followers to come check out your boards. Lots of companies who share similar interests collaborate on boards to boost their brands to a new audience. Collaborating with other people can also bring fresh new content to your boards.
Showcase your best content.
If you have a Pinterest Business account, you can showcase your best boards by using the showcase feature. This allows you to choose boards to be displayed at the top of your profile. Pick boards that feature your products or services and contain your best pins. This is also a great place to showcase a seasonal board. For more information about how to use this feature, check out this link.
These features and tips set you up for Pinterest success. Now go and make those boards work for you.
Written by Carrie Hellbusch || Social Media & Pinterest Specialist