Trademark Horror Stories & Happy Endings
2/29 at 4 pm EST
Trademarks. As a business owner you’ve heard conversations around the topic, but how deep is your knowledge of the implications for your specific brand?
As an agency we often recommend to clients that they file to protect their products and services. Yet, as soon as the word “trademark” escapes our lips, we are often faced with hesitant business owners who are all too familiar with tales of trademark journeys riddled with red tape. Like the woman who spent 13 years trying to get a registration.That horror story, and many like it, often leave business owners lurking instead of leaping into action to file for a trademark. The catch is trademarks can be the perfect way to protect products or services and make it clear in court why your brilliant company is the true originator and entitled to the rights you so thoughtfully protected once upon a time. This Juxt Learn Webinar is a critical first step in your trademark tale’s happy ending. Michele Berdinis, President and Founder of Beeline Legal, will help you discern what is needed for your brand and will tackle questions like:
- What is a trademark?
- What is NOT a trademark?
- What’s the difference between ® and TM and SM?
- What kinds of trademarks have strong legal rights?
- What kinds of trademarks will get you into trouble?
- How long does a trademark last?
Join us to see who wins the “soundmark quiz.” We promise you’ll leave confident in your trademark knowledge with a few more trademark tales to share with your fellow business owners. Register below–-space is limited!
Michele Berdinis • President of Beeline Legal
Michele has been practicing intellectual property and business law for over 25 years. Until a few years ago, Michele was a partner at a boutique firm where she represented startups from formation to acquisition. Now, she’s having a blast doing her own startup, Beeline Legal.
Michele is a frequent speaker on a variety of business law topics, especially legal ramifications of AI and other intellectual property topics.