Aerial view of a large group of people gathered closely together

Orientación, нацеливание, Ciblage, or Targeting… the Multilingual Market

While traditional target marketing can help a brand reach consumers, the need to optimize a brand’s communication with customers in their preferred language is proving to be an increasingly successful brand differentiation strategy. Target marketing is the process of identifying and communicating directly with a unique group of potential customers to influence their purchasing decisions.…