Are you a solopreneur launching a new brand on social media and not sure where to start? Learn from the juxtaposition experts. We’re now offering customized one-on-one and small group training with our social media professionals. More than 20 hours of expert instruction are available. After the initial course, you can sign up for the entire series or we can customize training selections to your brand’s specific needs.
Starter Course:
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Identifying Your Base Audience
If you build it, who will come? Learn to identify, attract and engage your brand’s core audience targets and select platforms that make sense for your brand.
Expanding Your Baseline Learning Modules
Does your brand speak in emojis? We will lead you through a series of exercises to identify and refine how your brand speaks to your ideal customer.
Make sure you’re minding your Ps and Qs with this overview of the dos and don’ts of social media.
Size matters – at least it does when it comes to social media images. Understand why different choices matter and learn how to select the correct images for each platform. We’ll also cover some tips for setting up video content and proper shooting techniques to keep your brand polished while going live.
Become a #hashtagpro with a deep dive into how and when / when not to use hashtags, including resources for hashtag research. We’ll get you started on a custom base list of tags to utilize for your brand!
Hope for the best, plan for the worst. We will review the elements of a crisis plan, and how and when it should be utilized.
Writer’s block happens. Let us help you determine your brand’s content types and identify from where to source new and exciting content.
You and your brand are ready to launch — let us arm you with all the best tools. In this module, we’ll review our favorite tools of the trade and hacks for successfully utilizing them.
Here at aJuxt we measure everything. This module is focused on identifying your social media wins and losses. This is critical to improving your brand’s performance. With this course, we will identify the key analytics for your brand to monitor monthly.
Whether it’s a TikTok, Reel or a link to YouTube, leveraging video for social media has proven effective for many brands. Our panel of experts will talk about video do’s and don’ts for social media, why video is a critical tool in your social media toolbox, the technical aspects of creating video, and how to make them engaging.
Google Analytics 4 (GA4) is the latest version of Google’s popular web analytics tool. It offers powerful insights into user behavior and website performance, as well as advanced data gathering capabilities. It’s even able to detect user intent and respond to user behavior in real time. We’ll take a look at what’s new in GA4’s integrated approach to measuring, managing, and optimizing your digital marketing efforts, what’s missing, what the most common reports are – and why you should be analyzing them.
Our panel helps local, national, and international companies, brands, associations, and nonprofits navigate the “ins and outs” of today’s online marketing landscape.
“AI for Brands” includes an overview of what AI and machine learning are and the history of how we got here. Then we will talk about some ways brands are leveraging AI for workflows and marketing. Lastly, we’ll discuss potential legal implications as well as creative and conceptual aspects that require protection from a brand perspective.
This Juxt Learn webinar is an excellent opportunity for business owners and nonprofit teams to prepare for the upcoming season. In this webinar we will discuss ways to evaluate marketing activities, social media outreach, and website analytics so you can make informed decisions about your fall budget.
We’ll review our favorite mid-year checklist that every business owner and nonprofit marketing team should rely on as they prepare for fall budgets and marketing outreach (in our humble opinion). In addition, we’ll share some tried and true lead-generating customer retention activities to support keeping your ROI on track.
Does the thought of using AI feel overwhelming? Join us to learn about AI Hacks We Love. We’ll share Canva AI tips and tricks that you can responsibly use in advertising, social media, email marketing, and beyond.
In this webinar, we will focus on all in-house and client-facing communication regarding the holidays!
Every year as year-end sales and holiday parties creep into our clients’ calendars, the aJuxt Troupe is faced with communicating with a variety of their vendors, clients, and employee audiences. Authentic communication only takes place after blunt management discussions about DEI.
Our panel guests will illuminate an authentic path forward. and will tackle your questions as well as topics such as:
- Is a “Happy Festivus” post on social media brand appropriate?
- Are “holiday bonus” structures dated? Is there a more inclusive approach?
- Should my office send holiday cards?
- Is saying “holiday” even PC?
- Does the language and imagery circulated in holiday memos and marketing campaigns reflect your company values, the people who work for your brand, and the clients you serve? Who is being left out
Don’t worry, we won’t let you leave with more questions than actionable items. Our panel will provide you with discussion points for your marketing and your management teams to brainstorm around after this session.
Leveraging your employees’ social content can be a powerful way for your company to establish industry authority and show off your corporate culture. When individuals elevate their personal brand as recognized experts on LinkedIn, this doesn’t just elevate their employer’s company reputation, it impacts the flow of social media traffic. Business owners are often hesitant to encourage employees to post online. By collaborating with your Human Resources department or outside consultant to allow employees to flex their social media muscles, companies can become powerhouses of niche experts that are driving real leads and revenue through LinkedIn. What sales team would say no to a lead that already is familiar with the brand and respects the team they placed an inquiry with?
Balancing brand, individual LinkedIn personas and Human Resources goals takes collaboration. Our Juxt Learn Webinar experts will discuss proven logistics and workflows, give some tangible tips for how to collaborate on social media content including LinkedIn thought leadership and branded campaign rollouts, outline what key employee social media responsibilities should be in your employee handbooks/policies, and explain how you as a business owner can protect your brand integrity and messaging as employees root for your company online.
In this webinar, our panel experts will leave you feeling assured in your decisions to collaborate with employees on LinkedIn. This webinar qualifies for 1 PDC for SHRM-CP or SHRM-SCP recertification! The Professional Development Credit code will be given upon the conclusion of the webinar.
Attendees will leave this webinar with a greater understanding of how to use digital tools and search engine optimization (SEO) to target and engage customers and maximize return on investment in their marketing efforts.
Webinar attendees will learn key techniques to increase impact, capacity, and sustainability for their nonprofit organization, including training on Board development, campaigns, emerging trends in the nonprofit space, and so much more.
By integrating data-driven insights from free or low-cost tools with practical outcomes, nonprofits can convincingly illustrate how sponsor funds serve as investments in social progress and offer valuable exposure to their sponsoring partners.
Social media plays a key role in crisis communications. It can amplify a customer comment to become a wider issue and potential crisis. Social media can also help you deescalate and possibly alleviate a crisis through its ability to reach your audiences directly and in a very timely manner. This webinar will cover some best practices for incorporating and using social media in your crisis communications plans, as well as tips for leveraging social media in all phases of crisis planning.
Social Media Modules
Don’t let a rookie mistake oust your brand as new to social media. This course includes a detailed step-by-step plan for how to create professionally branded social media pages for all major platforms.
Does your brand need someone Instafamous to collaborate with? This course covers the utilization, and fundamentals, of how to find key players in your industry and guidelines for how to engage with them.
LinkedIn isn’t just for resumes anymore. Avoid common missteps and ensure optimum post reach by following these dos and don’ts.
Tweet your peeps like a pro. How often should you post? How many hashtags are too many? We answer all your Twitter questions here.
Make sure Facebook’s algorithm favors your posts by following these guidelines.
Picture your flawless Insta with a course that covers this ever-evolving platform. Learn the current trends, posting schedules and how to get the most out of Instagram.
Partner with tribes that help you push traffic and drive sales with this powerhouse platform. Pinterest is a completely different animal from other social platforms. Understand the unique features and opportunities inherent with Pinterest.
It’s been called a combination of Twitter and Tumblr. With more than 4.5 million user “accounts,” the new decentralized social network Mastodon is worth checking out. Given that Twitter has experienced an alleged mass exodus and Tumblr is all but defunct, does this network made up of independent servers organized around specific themes, topics, or interests fill the void? Register now to learn the ins and outs of the new social network Mastodon, who uses it and if it’s a marketing match for your brand.
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*All inquiries will be replied to via email within one business day to schedule a 15-minute call with a team member who can assist you in customizing your program.