There are a plethora of online tools to assist a business with scheduling Pinterest pins. One of these tools is Tailwind. This app saves time, improves the reach of your Pinterest pins and can drive more customer engagement to your website.
1) Put Your Phone Down and Schedule Pins in Advance
The #1 objection we hear from corporate teams considering Pinterest as part of their digital footprint, is that it takes too much time. According to this CoSchedule blog that compiled 14 studies on social media post frequency, the ideal daily number of pins for consumer brands is 15-30 at timed intervals throughout the day. This might feel overwhelming if your marketing manager is reaching for their phone every hour to manually push pins. It gets even more unmanageable when you add unique tags and hashtags to boost reach and drive more followers to your brands. Tailwind allows you to pre-schedule or que pins in advance which frees you up to tackle Pinterest on your schedule. Additionally, Tailwind’s curated content feeds make finding new content a breeze.
2) Stop Guessing and Start Joining Communities
Tailwind takes the guesswork out of communities. Its easy-to-use dashboard clearly shows communities (formerly known as tribes) that matter most for your brand. To give your pins more lift, consider purchasing “power-ups” which increases the number of communities you can join and allows you to submit more pins.
One of my favorite aspects of Tailwind is communities. You can engage with them and introduce your brand. They can also be used as a shortcut to find more content. Love a vendor, community partner or even just another brand’s vibe and think your audience will too? Tailwind makes it easy to support community posts and share the spotlight, which in turn cuts down on time needed to find relevant content.
3) Save Time with the Smartloop Feature
No admin work here—Tailwind’s Smartloop Feature easily loops pins and schedule intervals to re-share your content. Once you add pins to SmartLoop once, Tailwind will re-share indefinitely allowing you to get the most out of your scheduled content by staying active on Pinterest.
Furthermore, analytics gives the user more control to improve performance and share the right content at the optimum time of the day and year.
All in all, Tailwind is a time-conserving / reach-maximizing tool with features that help brands amplify their Pinterest Marketing. It keeps your brand in front of audiences who want to engage with it. I’d love to hear your favorite Pinterest hacks! Tweet us at @aJuxtMedia.
Written by Guest Blogger Anna De Chevalier || Event Coordinator and Pinterest Specialist
Anna De Chevalier is a native New Yorker with an eclectic professional background. Most recently a Pinterest Specialist for aJuxt Media Group.
She has over 15 years of experience in the NYC Event and Hospitality industry. With her sociable nature, love of art, and expertise of food and wine she is able to coordinate many different events such as press breakfasts, board meetings, educational seminars, brand reveals and personal occasions. Her versatility allows her to help clients create memorable events.