Non-Profit Grass Roots Event Promotion
Our team was able to increase this client's reach by 229,451 feeds
Grass Roots Social Media Strategy & Implementation
A non-profit client turned to aJuxt Media to aid them in widening their audience base leading up to their annual humanitarian event. By combining a variety of tactics and structured social media campaigns, aJuxt worked towards the agreed upon goal. The desired long-term goal was to increase the audience base while generating traffic to all of their platforms.
Some of the campaign tactics utilized by aJuxt included a combination of social media posts with designed graphic elements and photography in addition to a website traffic ad push tactic on Facebook. The results yielded a significant increase to metrics across the board compared to 2021 data. For example, Twitter impressions climbed by 345% and Facebook reach increased by 444%. This resulted in an overall additional reach of 229,451. All of these enhanced metrics were combined in a custom report to be utilized by the non-profit staff to secure future partners and ongoing funding.