HPC Social Media
aJuxt generated a combined 36.4 million targeted impressions on social media platforms for three HPC (High Performance Computing) and big data brands in Q3 2023.
Targeted social media audience growth.
aJuxt has had the privilege to work on digital marketing strategies with three subsidiaries of a leading international communications company based in the US. By combining social media posts with a website traffic ad push on social platforms, all growth efforts during 2023’s Q3 came bearing fruits, with an overall 36.4 million targeted impressions between those three brands.
The campaign produced significant visibility among a highly-defined niche audience. aJuxt delivered Brand One 122,740 total website users from social media during the quarter, and served a total of 35.7 million impressions (~400K organic Twitter impressions, 236K total Linkedin impressions) and 100,906 combined total engagement with 967 updates across all three social media platforms.
For Brand Two and Three, aJuxt elevated their visibility exponentially. For example, aJuxt increased Brand Two’s Twitter reach from a yearly average of 6,883 to a Q3 average of 147,354. LinkedIn’s organic reach climbed from 102 to an average of 1,208 in Q3; and Facebook’s Q3 average reach increased by 505% compared to the program prior to aJuxt’s leadership.
From Q1 to Q3, aJuxt increased Facebook engagement of Brand Three by 1,336% and increased the average monthly LinkedIn impressions by 106%.