The campaign resulted in:
• 41.09% CTR for the general branding campaign
• 5.52% CTR for the checking campaign
The digital advertising campaigns previously in place were refined and new tools were added to the mix to optimize market reach.
Our regional banking client is located in North Florida and South Georgia offering personal and business banking services along with wealth management, looked to aJuxt to help individual branches in different location obtain an increase in exposure. In business since 1895, they are best known for their relationship banking and our ongoing digital ad campaign reflects this.
Monthly highly-targeted digital ads featuring financial products and staff were served over smart TV channels, websites, and apps. Each month, ad sizes were determined by the previous month’s best-performing ads.
Month-over-month refinement of the campaign resulted in a 41.09% CTR for the general branding campaign and 5.52% CTR for the checking campaign.