We get asked all the time when discussing digital strategies for nonprofits and B2B brands: “why is consistent posting important? The answer is a little bit complicated, but committing to a consistent social media posting frequency will help your company social media pages rise to the top of industry engagement.
Our CEO, Lynsie Slachetka, recently blogged about how post frequency impacts social media algorithms (read more details here). There are three main points of impact to focus on regarding posting schedules.
#1:
Maintaining a consistent posting schedule helps build a loyal audience base with a higher-than-industry-average engagement rate. Regular updates keep the audience engaged and informed, fostering a sense of community and anticipation for future posts.
#2:
Creating a steady frequency of social media posts based on each platform’s algorithm requirements plays a significant role in maximizing visibility through algorithms. Platforms like Instagram and Facebook prioritize active accounts, meaning those who post frequently are more likely to appear in feeds, increasing their reach and potential for engagement.
#3:
Post frequency can serve as a tool for experimentation. Analyze which media and message types yield the best engagement rates in order to optimize your social media strategy. Balancing frequency with quality is essential, the combination is key to growing presence and influence on social media platforms.
No matter what frequency your industry, the specific platform, or your team’s resources dictate, quality matters. If you have a really important message try using it in a few different ways to see which version resonates best with your audience.
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