Business owners often say to me that they get their clients by “word of mouth.” This Juxt Learn Tip of the Week demonstrates how business owners and marketers can simply turn that good “word of mouth” advertising into client testimonial graphics that can be leveraged as evergreen social media content in branded social media campaigns. The secret power of client testimonials is that they boost your brand’s credibility and create community engagement on your company’s social media pages.

Why the boost in credibility, you might ask? Consumers have access to seemingly endless options when shopping online for products or reviewing local B2B service providers. A recent study done by Frontiers in Psychology shows that trust is an essential factor that influences purchasing decisions. That’s where showcasing client testimonials on your company social media pages comes into play. These testimonials play a vital role in building trust and credibility for your brand. Business prospects want to see that the company they are about to hire offers an expertise in working with clients like them or a product that fits their needs. When potential customers come across positive testimonials from satisfied clients, it instills confidence in the quality of your services and reliability of your products. These easy-to-create social media graphics act as social proof that real people have had positive experiences with your brand. Additionally, this “word of mouth” can inadvertently address common sales objections or lingering concerns that potential customers may have.

Pro Tip: When loading your Excel document with testimonials from happy clients, try to select customer testimonials that demonstrate how your business has successfully resolved common sales objectives.

In addition to building trust, testimonial posts actually increase your post engagement! Be sure to use @company and @client’s name where appropriate in your post text so your happy customer can respond. Odds are the social media platform’s algorithm will also show your company post to a few of their friends who aren’t following your company page. As we all know, the more post engagement a brand’s social media content receives on an average basis helps push the audience reach up, up, up!

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