In 2017, Tina, the Troupe’s SEO Expert, wrote about the importance of shifting search engine optimization (SEO) strategies to include SEO tactics specific to voice searches. According to SYNUP, at the conclusion of 2023 there were 4.2 billion active voice assistant devices in circulation. These devices generated an average of 1 billion voice searches monthly.
We challenge you to make 2024 the year your brand embraces this growing category of searches and include a vocal search strategy component when creating your company’s SEO program. In the video above are our troupe’s top three actionable steps to get your SEO strategy launched with a voice search component. Our favorite tools to research keyword phrases include ahrefs and Answer the Public. To dig deeper into which search engine results page (SERP) features might compliment your new search keywords, head over to Semrush’s features list. Our troupe’s favorite schema markup tools will vary to compliment your website’s platform. If you struggle to find one or you want to dig deeper on a comprehensive SEO strategy, contact us here!
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