First, Let’s Talk About Why…

Diversity, Equity and Inclusion (DEI) focused content on branded social media pages is crucial for companies as DEI impacts reputation, influences consumer purchasing and is a key topic with employees & job seekers. Statistics reveal that 64% of consumers are likely to purchase after seeing diverse ads, while 34% may boycott brands lacking representation.
Showcasing a commitment to DEI on your brand’s social media channels can help build trust with your audience and assists in painting a clear picture about your company’s values.

Now, Let’s Talk About Who…

Adding a focus on DEI content can involve many of your team members. We recommend getting your team’s buy in as step one. This might look like rounding up your HR team, marketing managers, employee representatives and other stakeholders to have a brainstorming session. The goal of this session will be to inform your social media strategy. It is critical to agree on types of DEI related content, workflows and approval processes as well as appoint a person who will be responsible for keeping this project on track.

Next, It is Time to Get a Plan…

Common DEI posting tactics we see corporate teams use include:

• Creating content that is inclusive with legible fonts and brand colors that are disabled user friendly. Need a quick resource to point you in the right direction? Click here.
  
• Focus on source diverse stock videos and images
  
• Include alt text in social media image posts (handy guide here)
  
• Draft posts with Camel Case in hashtag strategies.
  
• Feature individual team members in less boring & more inclusive celebrating manner (tips on this here).
  
• Agree on holidays and observances relevant to your brand audiences. Sprinkle in content featuring your list of brand authentic holidays.
  
• Create a behind-the-scenes employee feature series celebrating how employees use their personal floating holidays and encourage employees to submit content to your social media team.
  
• Post snapshots as employees observe relevant “Days of” or participate monthly awareness campaigns and charity fundraisers.
  
• Create diverse team building experiences! Encourage employee attendance at a local cultural art exhibit, host an international potluck lunch, or raise money for an employee vote selected charity. By creating diverse team building opportunities your company will have more diversity centric behind the scenes content your brand to share about on social media platforms.

Lastly, Wait, There is No Last…

Adding a focus on DEI content to your brand’s social media strategy should be an ongoing and open discussion that your team revisits, evaluates and modifies on a regular basis. Happy posting!

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