Does your B2B brand lack post engagement on Instagram? Use the handy tools and suggestions recommended in the video above mixed with a few of the tried and true engagement tactics below to boost engagement on Instagram!

1: Set a timer and spend 15 minutes daily engaging with your audience.

Don’t over think this—just interact with your followers. Social media is a two-way street, so like their photos. And don’t forget to respond to comments!

2: Replicate your top-performing evergreen content posts.

Peek at your data and recreate your best-performing posts from previous months.

3: Utilize Instagram story stickers.

Instagram interactive polls, quizzes, and question stickers encourage audience participation and boost overall engagement.

4: Make it a video.

In 2024, short-form videos are promising to be the highest engaging media content on social media feeds.

5: Collaborate.

Start leveraging the collaboration feature. This tool allows you to collaborate with other users, influencers, and brands on Instagram. Utilize this feature to share visibility on each collaborator’s feed, leading to higher engagement.

6: Timing matters.

Check your data for peak posting times. Posting when your followers are most active on the app can significantly impact your post’s reach and engagement.

7: Create a “fan club” that encourages user-generated content (UGC).

Host an employee social media contest, leverage client testimonials—find ways to encourage customers and employees to create content using branded hashtags. User-generated content and employee advocacy can offer unique perspectives and engage a broader audience.

8: Stop, check your hashtags.

Use data tools like those mentioned in the video above to measure engagement with your brand’s current hashtags. Then, use the tools to find fresh relevant and niche hashtags to expand your reach and boost engagement. Effective hashtag usage can attract users interested in specific topics, increasing the likelihood of engagement with your content. If you are a hashtag rookie, please check out our blog here.

By measuring and monitoring your Instagram post engagement analytics, you can grow your audience reach and optimal B2B brand saturation within your industry. If you would like a social media audit please contact our Troupe here! We can help your team develop a clear social media strategy for your marketing team to execute.