Are you struggling to find relevant keywords to boost your website’s search engine optimization (SEO)? Don’t overthink it. Here are 5 ways you can get a list of seed keywords for your company’s website!

SEO is a crucial aspect of digital marketing for many brands seeking online shoppers. Finding the right seed keywords is vital for attracting meaningful organic traffic. So often in our industry, clients get SEO bids with wild claims regarding search engine results page rankings. Any quality SEO provider will sit down and collaborate with a brand to generate a list of seed keywords. These quality providers won’t make claims regarding SERP placement or traffic volume.

Through careful research and analysis, any company website can target specific keywords that align with the website’s content and user intent. That user intent component is key. With search algorithms responding to the Google Gemini launch and multimodal search, don’t forget to keep it simple. Focus on user intent. A good example of how user intent can get lost in the shuffle comes from a recent client of ours. This client owns an event space. The company website at first glance had a lot of traffic from SEO. However, a deeper dive into their website analytics revealed that the majority of the SEO traffic was driven by the search term “what to wear to a quinceañera.” The user searching for that specific longtail keyword has likely already made an event purchasing decision and/or was only invited to the party. Search engines have been deploying natural language processing (NLP) and artificial intelligence (AI) tools to help decipher if a user’s specific keyword intent matches the search results being displayed. As this shift occurs, trusted marketers are reverting back to fundamentals like finding high-quality seed keywords, not just trying to rank highly on all loosely associated keywords to integrate in their website SEO campaigns.

Seed keywords are the foundation of your SEO strategy and act as the starting point for your keyword research.

Another way to think about seed keywords is to think of them as the main keywords that define the core topic or theme of your website. Gather your leadership team and marketing pros and complete the five steps referenced in the video above. This brainstorming session can next be refined by using keyword research tools like Semrush or Moz to analyze the search volume and competition on the collectively brainstormed keywords. Then it’s time to refine your list of potential seed keywords and select the best ones for your website.

Remember, SEO is an ongoing process and it’s important to monitor the performance of your selected handful of seed keywords regularly. Don’t expect your website traffic to jump or the core user audience to adjust immediately. As a rule of thumb, if you are actively engaging in an intentional tactical and content SEO program, give the campaign 6 months before hitting a detour and completely revamping the keyword list. Small adjustments can be made mid-stream, but think of SEO more as a marathon not a sprint. Just keep an eye on your website’s analytics to see how your seed keywords are performing in terms of generating organic traffic, keyword rankings, creating user events and actual conversions. Troupe member Tina has a blog that is handy for business owners venturing into GA4 to pull website data for the first time. We highly recommend you check it out.

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