How Brands Are People Powered
3/20 at 4 pm EST
Leveraging your employees’ social content can be a powerful way for your company to establish industry authority and show off your corporate culture. When individuals elevate their personal brand as recognized experts on LinkedIn, this doesn’t just elevate their employer’s company reputation, it impacts the flow of social media traffic. Business owners are often hesitant to encourage employees to post online. By collaborating with your Human Resources department or outside consultant to allow employees to flex their social media muscles, companies can become powerhouses of niche experts that are driving real leads and revenue through LinkedIn. What sales team would say no to a lead that already is familiar with the brand and respects the team they placed an inquiry with?
Balancing brand, individual LinkedIn personas and Human Resources goals takes collaboration. Our Juxt Learn Webinar experts will discuss proven logistics and workflows, give some tangible tips for how to collaborate on social media content including LinkedIn thought leadership and branded campaign rollouts, outline what key employee social media responsibilities should be in your employee handbooks/policies, and explain how you as a business owner can protect your brand integrity and messaging as employees root for your company online.
In this webinar, our panel experts will leave you feeling assured in your decisions to collaborate with employees on LinkedIn. This webinar qualifies for 1 PDC for SHRM-CP or SHRM-SCP recertification! The Professional Development Credit code will be given upon the conclusion of the webinar. Save your spot today!
Kate Conroy, SHRM-SCP • Senior Consultant at Red Clover
Kate Conroy, SHRM-SCP is a Senior Consultant at Red Clover, a strategic HR firm. Kate joined that world of Human Resources Consulting in 2021, after six years of managing high-performing teams, streamlining inefficient processes, and driving impactful change in Higher Education. Kate approaches all challenges with a strategic mindset and supports clients in the development of sustainable solutions towards their unique business problems.
Erin Andersen • LinkedIn Strategist, Workplace Culture Consultant & Hiring Specialist
Erin Andersen is a LinkedIn Strategist, Certified Workplace Culture Consultant, and Hiring Specialist. As a LinkedIn community top voice in addition to having been recognized by the LinkedIn content team, she focuses specifically on organic thought leadership content 1:1 with senior level employees and business owners in addition to company-wide trainings. If you’re interested in working 1:1 with Erin, you can email her directly for a free consultation: firstname.lastname@example.org.
Lynsie Slachetka • CEO of aJuxt Media Group
As founder of aJuxt Media, Lynsie is a news, web, social media, and technology junkie and knows the ins and outs of today’s online marketing landscape. She has extensive knowledge in digital advertising, search engine optimization, social media management, reputation management, visual storytelling, video production, public relations, and print/broadcast journalism.