It's Time to Get Cozy with Google Analytics 4: Here's What You Need to Know
5/25 at 4 pm EST
Google Analytics 4 (GA4) is the latest version of Google’s popular web analytics tool. It offers powerful insights into user behavior and website performance, as well as advanced data gathering capabilities. It’s even able to detect user intent and respond to user behavior in real time. We’ll take a look at what’s new in GA4’s integrated approach to measuring, managing, and optimizing your digital marketing efforts, what’s missing, what the most common reports are – and why you should be analyzing them.