Aren’t you curious to find out what your website’s top content was in 2024? As the masters of digital campaign development, we are always curious about what data is lurking in a brand’s website analytics.
For business owners, creating and sharing relevant content is critical for attracting, engaging, and retaining customers. To build and maintain your business’s digital footprint, you need to always strive to improve your website’s visibility (ahem—SEO).
How can we determine what content and strategies are working? Earlier this year, our Troupe’s SEO Specialist, Tina Oliver, tackled this question in a blog about Google Analytics 4 (GA4). Thanks to GA4, you can identify and analyze your website’s content performance by evaluating user behavior, which can help improve your marketing strategy. The good news is that whether you are tackling a content strategy for a high performance computing brand or a digital strategy for a robotics and medical technology platform, the information you gather follows the same easy steps outlined below.
Here are a few actionable steps to identify your top performing content:
Check Engagement > Go to Reports > Engagements
Monitor Conversions > Event Set up/ Tracking
Content Drills > Explore Tab > Funnel Exploration
Behavior User > Explorer > Behavior Flow
Identify Content Gaps > Audience Segments: visitors, behaviors
Search Console > Traffic Acquisition
Content Efficiency > User Acquisition
Our Troupe conducted our own internal audit and found that our top 3 content pages in 2024 were:
This makes sense to us because two of the most common client questions we receive as a social media marketing company, when our Troupe outlines a social media strategy, are: ‘Which platforms are best?’ and ‘How often should we be posting?’ If you’re also curious about the answers to these common B2B social media questions, check out that blog here.
Our Troupe believes this blog made it to our top 3 list because graphic design, even when assisted by template tools like Canva, is still a skill set that most nonprofit communication boards and business owners have not been trained to work in. As the popular saying goes, ‘You don’t know what you don’t know.’ This graphic design for social media platforms tips blog is here to save the day of all communication professionals struggling to create social media graphics. Check it out here.
Yay for a guest blog making it to the top of the 2024 visits list! This blog by LBR/PR founder Lauren Banyar Reich highlights the ways PR can elevate your digital and traditional media ad campaigns to a new level of ROI. If you are considering adding PR to your mix in 2025, Read this blog today.
When digging deep in website analytics to uncover your top content, stop and ask yourself these additional questions:
- Which pages or pieces of content are leading to the most conversions?
- Is one type of conversion or key event more frequently utilized by your website visitors?
- Where are your visitors dropping off, and why do you think that drop-off is occurring?
- How is your audience engaging with specific content (e.g., length of time spent and actions taken thereafter)?
- Which search keywords are bringing traffic to your content?
Conducting an annual content audit is a great way to gauge and refine your brand’s content strategy, ensuring you’re consistently meeting your audience’s needs, driving traffic, and generating conversions. If you want a professional’s perspective on how your brand is performing compared to your competitors, please reach out to us. We will dive deep to identify the best media purchases and organic content strategies to boost your brand’s footprint in 2025.
Written by Lynsie Slachetka || Chief Executive Juxtaposition Officer & Founder