When I first talk to businesses about selling on Amazon, I can see the terror in their eyes. Amazon is for giant retailers they tell me. They couldn’t possibly qualify or go head-to-head with their larger competitors. They couldn’t be more wrong, and after going over these seven resources, they’re eager to take the next step in growing their businesses.
1. A Customer Bonanza
You know what they say, “Be where your customers are.” With 150 million unique monthly visitors, Amazon is where your customers are. According to a letter to shareholders in April 2018, Jeff Bezos revealed that there were 100 million paid Amazon subscribers globally. While Bezos is notoriously secretive about Amazon numbers, I think it’s safe to assume Amazon subscriptions have only increased since then. I’m willing to bet that 150 million is more than your current customer pool.
2. Amazon + Your Brand = Love
As a seller on Amazon, you benefit from a globally-recognized brand, as well as Amazon’s stellar customer service reputation. While a customer may not be willing to take a chance on a newly discovered online company, Forbes.com estimates that over half of U.S. households are Amazon Prime members. Having already invested their money and confidence in Amazon, these customers are primed to hit “buy” when discovering your products on Amazon. If you are fulfilling your own orders, aka Seller Fulfilled, paying special attention to quick turnaround and little details will ensure you match or exceed Amazon’s stellar customer service. Doing so will solidify your reputation as a top seller and qualify you for Fulfillment by Amazon and/or Prime Shipping status.
3. Simplified Shopping
If you are selling through your own website, how difficult is it for customers to purchase your products online? What forms of payment do you accept? How does the checkout process flow? Work better, not harder as an Amazon Seller. Easy and quick checkout is a hallmark of the Amazon shopping experience. You can even add Pay with Amazon to your non-Amazon websites as a payment option to allow your customers to pay using their saved information on Amazon.com. You can learn more about this program here.
4. Sit At The Big Kids’ Table
Odds are that you have grown your business to where it is today by creating an exceptional product. By being an Amazon seller, your products now have the chance to outshine your competition. Just like you need to be where the customers are, you also need to be where your competition is. With the right product descriptions, key words and images, your products can compete with retailers previously outside your reach and gain you new market share.
5. Advertising Edge
Rather than sitting back and waiting for customers to find you, you can find them with targeted Amazon advertising. Amazon offers a variety of advertising options including Sponsored Product Ads, Headline Search Ads, and Product Display Ads. Used strategically, these ads can drive customers directly to a specific product or a branded landing page.
6. Seller Central
Amazon Sellers are provided with an assortment of tools to help track, analyze and grow your business: inventory tracking tools, tips on how to capitalize on Amazon Prime Day and other shopping holidays, a calculator to manage your pricing.
7. The Sky’s The Limit
When the time comes to scale up, Amazon has you covered. AmazonGlobal ships to 100 countries worldwide. Assuming your products qualify, (you can search here) there is literally no limit to your future growth.
If this all feels like too much to tackle on your own, you’re in luck. Your aJuxt Amazon Specialist—that’s me—is here to help you. I’m here for whatever you need: training, profile creation, copy editing for optional search results, you name it. Let’s get to work taking your business to the next level.
Written by Cristin Burns || Amazon Specialist & Social Media Maven