LinkedIn has evolved far beyond its original purpose as a job-seeking platform, transforming into a vibrant marketplace for professionals to build connections, share insights, and grow their careers. Among its most powerful tools is the LinkedIn newsletter—a feature that has revolutionized how individuals and businesses share industry news, insights, and thought leadership. Since its introduction five years ago, LinkedIn newsletters have amassed over 365 million signups, illustrating their tremendous value and reach.

For brands looking to expand their professional footprint and engage with their audience, starting a LinkedIn newsletter is one of the best moves you can make. Let’s explore what makes LinkedIn newsletters such a powerful tool and how you can use them to your advantage.

What is a LinkedIn Newsletter?

A LinkedIn newsletter is the same as any newsletter, just shared directly on the social platform. Unlike feed posts, LinkedIn newsletters are structured to include recurring updates and typically focus on a curated range of topics relevant to the author’s industry or expertise.

These newsletters offer a unique opportunity to connect with stakeholders by delivering valuable content straight to their LinkedIn feeds and notifications. Unlike traditional newsletters hosted on personal websites or third-party platforms, LinkedIn newsletters come with a built-in audience—giving brands instant reach and engagement.

Why You Should Create a LinkedIn Newsletter

1. Engage More Deeply With Your Audience

LinkedIn newsletters foster more consistent, meaningful engagement than traditional posts. With 1.3 million daily readers, newsletters allow brands to maintain a direct connection with their followers. Subscribers are notified every time a new issue is published, ensuring content consistently reaches your audience.

2. Expand Your Reach

One of the most exciting features of LinkedIn newsletters is the ability to grow your audience organically. When someone subscribes to your newsletter, they are automatically added to your following, helping your content’s visibility. Additionally, LinkedIn promotes your first issue by notifying your existing connections, expanding your reach from day one.

3. Stay Relevant

LinkedIn newsletters enable brands to tailor content for specific audiences. By creating up to five newsletters under a single LinkedIn profile, each with a unique theme and content schedule, your newsletters are guaranteed to remain relevant and resonate with target audiences.

4. Simplify Content Creation

LinkedIn newsletter makes their design user-friendly, with the editor simplifying posting and editing. Features like draft sharing for collaboration, broad multimedia usage, and keyword optimization ensure LinkedIn newsletters are efficient and impactful.

The Benefits of LinkedIn Newsletters for Brands

1. Amplify Brand Awareness

By sharing valuable, industry-specific insights without being too sales-y, LinkedIn newsletters position you as a trusted voice in your field. Regularly publishing high-quality content helps reinforce your brand’s identity and credibility, and aids in your brand’s overall visibility on the platform.

2. Establish Authority Through Thought Leadership

Publishing consistent, insightful newsletters sets you apart as a thought leader. When your customers view your newsletter as a trusted source for industry news and trends, it increases their trust in your expertise and the likelihood that they’ll turn to you for business.

3. Drive Engagement and Foster Connections

Newsletters allow your audience to engage more deeply with your content by commenting, sharing, and discussing your updates. This interaction creates opportunities for networking and meaningful conversations.

4. Generate Leads

Every LinkedIn newsletter serves as a potential lead magnet. By using CTAs, links to your website, downloadable resources, or invitations to events, you can drive traffic and collect valuable leads from your audience.

How to Start Your LinkedIn Newsletter

Step 1: Turn on Creator Mode

To start a newsletter, you’ll need to activate LinkedIn’s Creator Mode. This feature unlocks advanced publishing tools, making it easier to share and promote professional content.

• Navigate to your LinkedIn profile.
• In the “Resources” section, enable Creator Mode.

Step 2: Select the “Write an Article” Option

Once Creator Mode is activated, go to your homepage and click the “Write an Article” button. This will open LinkedIn’s content editor, where you can start writing your newsletter.

Step 3: Create Your Newsletter

In the editor, select the “Create a Newsletter” option. Choose a name, add a description, and set the frequency. The editor allows you to draft your content, add images, videos, and PDFs, and collaborate with other users with the “share a draft” feature.

Step 4: Publish and Promote

LinkedIn will notify your followers about the first issue, giving your newsletter instant visibility. You should always encourage readers to subscribe and share your newsletter to further expand reach.

Best Practices for LinkedIn Newsletters

1. Focus on Value-Driven Content

Ensure your newsletter addresses your audience’s needs and interests. Share actionable insights, thought-provoking commentary, or updates on industry trends to keep your readers engaged.

2. Maintain a Consistent Schedule

Consistency is key to building trust and retaining subscribers. Choose a posting frequency you can maintain without compromising quality.

3. Optimize for Discoverability

Use relevant keywords in your newsletter’s title and content to improve its visibility in LinkedIn search results. A well-optimized newsletter ensures potential subscribers can easily find and follow your updates.

4. Encourage Interaction

Use simple CTAs that encourage your audience to comment, ask questions, or share your newsletter with their network. This not only increases engagement but also amplifies your reach.

5. Use Multimedia

Enhance your newsletter with images, videos, and infographics to make it visually appealing and easier to digest.

Start Your LinkedIn Newsletter Today!

LinkedIn continues to enhance its newsletter capabilities, making it easier than ever for professionals to connect with their audience. With features like automatic notifications, customization options, and a streamlined publishing process, LinkedIn newsletters are a low-effort, high-impact way to grow your brand’s business.

Producing newsletters outside LinkedIn often requires significant resources and time, with limited reach. LinkedIn is helping to eliminate these challenges by providing a platform with a ready-made audience of nearly one billion members. The time to leverage this tool for professional growth is now!

Ultimately, LinkedIn newsletters are a game-changer for brands looking to increase leads, web traffic, and profitability. In using LinkedIn’s ready-made tools and large professional network, you can create a newsletter that not only enhances your brand’s image. Start your LinkedIn newsletter today and take the first step toward becoming a recognized leader in your industry.