Mission: Engage and Inspire

For nonprofit organizations large or small, leveraging social media has become crucial for advocating your mission, engaging with your community, and drawing in donors. However, establishing a genuine social media presence may appear overwhelming. Even if you’re active on platforms like Facebook, Instagram, or TikTok, creating engaging content for that critical online presence can feel like a challenge, especially with numerous tasks already on your plate within your organization. Empowering your board members to contribute meaningful content can not only boost engagement on your social media posts, it can create impactful content that tells your audience a story — the story of why your organization is so great to volunteer with and the work you do is critical to the communities you serve.

Here are 5 easy-to-generate content categories to put on your board members’ to do lists:

1. Encourage board members to snap pictures or hit record and capture stand out moments during organization related activities, including:
   • Screenshots from Zoom meetings. It can be empowering for volunteers to see they are part of a larger team working for a cause even if you are all meeting virtually.
   • Selfies and group shots while volunteering. Nothing says “job well done” quite like showing the sweat and smiles that went into the project.
   • Funny moment recaps. We all like a good chuckle. Tell the tale of the project’s misadventures with a photo or video of the bloopers.
   • Profound moment recaps. While serving a community, there may be stand out moments. Be mindful of privacy and sensitive moments, but where possible share the takeaways and profound moments your board witnessed while serving.
   • Important project takeaways. What did your team do that was a clear win? What lessons learned will your committee or volunteers walk away with after this project?
   • Event or swag sneak peeks. Get those registrations up with a sneak peek of the cool swag attendees will get with teaser behind-the-scenes content.
     
     
2. Committee successes and project updates: Highlight achievements and progress of committees, allowing them to showcase their hard work and contributions. Share timelines and showcase member expertise in action.
   
   
3. Express gratitude. Each board member should regularly take a moment to think of who needs to be thanked. Who stayed late, went above and beyond? A simple nod of recognition for hard work can be great social media content. Express appreciation to vendors, volunteers, partnering organizations, sponsors, donors, event space hosts, and committee members who have gone the extra mile in supporting your nonprofit’s initiatives.
   
   
4. Share relevant industry news: Encouraged board members to share relevant industry news with the social media committee. Their insights and expertise can shine and the posts will position your nonprofit as “in the know” with current industry trends. Brownie points can be given to board members who have published content in reputable media outlets. Don’t forget to highlight board members’ professional successes. Celebrate achievements such as media interviews, speaking engagements, publications, and other notable accomplishments to showcase their expertise and contributions.
   
   
5. Introduce those volunteers, committee members and community partners: Make personal introductions by asking about each member’s superpower, life motto or favorite project hype music in addition to why they chose to volunteer for the committee.

Empowering board members to actively contribute meaningful content on social media can significantly enhance your nonprofit organization’s online presence. Take action today and share this Juxt Learn Tip of the Week with your board! Want more personalized social media tips? Contact aJuxt today!