Are you too old for TikTok? Maybe? But your business sure isn’t! TikTok has come a long way since launching in 2016. Now that the major publishing tools support the app, there’s nothing standing in the way of your business becoming a TikTok sensation. In fact, here are five reasons why your business should be on TikTok.
# 1 Downloaded App in 2021
In 2021, TikTok was downloaded in the US 94 million times, making it the number one app in the US and worldwide. To date, TikTok has over 3 billion downloads making it the sixth most popular social media platform in the world.
More US Gen Z Users Than Instagram
TikTok now has more Gen Z users in the US than Instagram. eMarketer predicts that “it will surpass Snapchat in terms of total users by 2023.” But the app is also seeing growth in users ages 35 to 54.
$2.5 Billion in Consumer Spending in 2021
In August of 2021, TikTok launched in-app shopping in a partnership with Shopify. Last year, it saw $2.5 billion in consumer purchases, making it the top app for consumer spending.
Due to the nature of TikTok, purchases inspired by TikTok often result in product reviews and recommendation videos which create an “infinite loop” of promotion leading to viral demand for everything from makeup to feta cheese. Yes, you read that right. Thanks to a baked feta recipe (#Uunifetapasta), feta cheese was sold out in stores across the globe. You can read more about the phenomenon here. Look for #TikTokMadeMeBuyIt to see which products are trending now.
TikTok Ads Reach 17.9% of All Internet Users Age 18+
According to the Hootsuite Digital 2022 Report, ad reach is highest for Gen Z users, reaching more women than men, and that, “a TikTok ad can potentially reach 50.3% of adults in the United States, or 130,962,500 people.”
Major Publishing Tools Support It
Buffer, Hootsuite and SproutSocial now all support TikTok and allow posts to be prescheduled. This means you can schedule videos up to 10 days in advance in the same place where you manage your other social media accounts.
Now that you understand TikTok’s potential to support your brand’s goals, it’s time to get started. If this feels like a reach, the aJuxt troupe is here to help you navigate the process. In the meantime, stay tuned for my next blog “Tips for TikTok Success.”
Written by Cristin Burns || Amazon Specialist & Social Media Maven