Non-Profit Grassroots Event Promotion
Case Study
Our team was able to increase this client's reach by 229,451 feeds
Grassroots Social Media Strategy & Implementation
A non-profit client turned to aJuxt Media to aid them in widening their audience base leading up to their annual humanitarian event. By combining a variety of digital strategies for nonprofits and some structured social media campaigns, aJuxt worked towards the agree upon goal. The desired long-term goal was to increase the audience base while generating traffic to all of their platforms.
Some of the campaign tactics utilized by aJuxt included a combination of social media posts with designed graphic elements and photography in addition to a website traffic ad push tactic on Facebook. The results yielded a significant increase to metrics across the board compared to 2021 data. For example, Twitter impressions climbed by 345% and Facebook reach increased by 444%. This resulted in an overall additional reach of 229,451. All of these enhanced metrics were available post media buy for nonprofit organizers to leverage to assist in securing future partners and ongoing funding.