A well-known HPC and AI client hosts annual conferences. These conferences are known for their trade shows and immersive and interactive attendee experiences. Going virtual for the first time presented a challenge and a unique opportunity. We designed a campaign using PPC and In-network ads, retargeting emails and social media to educate past attendees of the new format and world-class Financial Services thought leaders and reach a new audience now able to attend virtually.
With a combination of PPC and In-network ads, retargeting emails and social media, we delivered 7,254,853 impressions with website clicks or engagements of 84,477.
Using cost-effective PPC ads, we served initial impressions as individuals were searching for career development opportunities. Our team then served second in network ads to those who clicked to our website and did not convert who also currently hold applicable job titles.
A mix of behavioral, search, retargeted and white labeled in network ads with a frequency of three impressions prior to conversion or leaving our pool within an 8-week campaign.
During the conference, we utilized Instagram to share updates and behind-the-scenes content establishing a highlight reel ready and waiting for the next conference.