Whether you’re leading a B2B tech company or a mission-driven nonprofit, one truth remains: people want to know who they’re working with. Clients, donors, and partners aren’t just evaluating your products, services, or programs—they’re looking to connect with the people behind them.
Too often, “Meet the Team” pages reduce team members to names, titles, and headshots. These bare-bones bios miss the opportunity to reflect your organization’s values, build trust, and form real human connection.
Done thoughtfully, your team page becomes more than informational—it becomes relational. Here’s how to create one that feels professional, sincere, and genuinely engaging.
What Makes a Great Team Page?
1. Professional, Authentic Visuals
Use high-quality headshots or candid visuals that show your team or board in real moments—collaborating, presenting, solving problems, or serving the community. Whether it’s a nonprofit field team or a product development squad, images that demonstrate a team in action speak to organizational values more than posed photos ever could.
2. Clear, Role-Based Descriptions
Go beyond titles. Briefly explain what each person does and how they support your mission or business goals. Make it easy for visitors to understand the value each team member brings.
Examples:
- "Program Manager"
- “Leads community partnerships supporting 2,000+ families across three boroughs.”
- "Sales Director"
- “Works with enterprise clients to design scalable, cloud-based HPC solutions.”
3. Interactive, Clickable Profiles
Make bios expandable or link them to additional content—short videos, LinkedIn profiles, campaign work, publications, or project portfolios. These touchpoints reinforce expertise and allow visitors to explore deeper without overwhelming the page.
4. Human Touches That Build Connection
Include thoughtful, well-crafted questions that highlight each person’s experience and character. Keep the tone professional, but invite sincerity.
Ask Better Questions to Share Real Stories
Use 2-4 of the following questions to prompt more enriching stories for each team member’s profile—whether in written bios or short intro videos:
- What’s your role, and how does your work support the organization’s mission?
- Please share any previous board or leadership roles you’ve held with this organization.
- What’s your professional “superpower”? What unique skill or expertise do you bring?
- How would your colleagues or fellow board members describe you in three words?
- What inspired you to get involved with this work or industry?
- What’s one project or milestone you’re especially proud of?
- What’s your personal motto or guiding principle at work?
- What book, mentor, or experience has influenced your approach to leadership?
- What’s something surprising your teammates might not know about you?
- What did you want to be when you grew up—and does it connect to what you do today?
- What’s your “work theme song”—and why?
- Who do you collaborate with most, and what makes that partnership effective?
- What’s one lesson you’ve learned from serving on this team or board?
These insights bring color and context to your team—without losing professionalism or focus.
Team Page Trends Worth Considering
Short Video Introductions
A 30–60 second clip of each team member sharing what they do, and why they care, builds connection fast. It’s especially effective for introducing leaders, board members, and client-facing staff.
Real Representation
Show the diversity of your team—across backgrounds, roles, regions, and perspectives. Authentic representation builds credibility and reflects the world your organization engages with.
Thoughtful Personal Branding
Empower key team members to highlight their expertise. Whether it’s a developer contributing to open-source tools or a program director featured in the media, these stories elevate your organization’s voice.
Interactive Features (When Purposeful)
Features like “Guess who Built This?” or “Meet the Strategist Behind Our Latest Launch” can add engagement. Just keep it aligned with your tone and audience expectations.
Behind-the-Scenes Content (Optional, but Valuable)
Don’t underestimate the impact of showing your team in motion—celebrating wins, collaborating across departments, attending events, or working in the field. These moments add transparency and life to your brand or mission.
Strategic Links That Add Credibility
For B2B organizations:
For nonprofit teams:
- Campaign or advocacy work
- Blog posts or op-eds
- Public speaking engagements
- Community features or media coverage
Linking to your team’s broader industry and community engagement lets your team’s expertise and voice live beyond the page.
Final Thoughts
Your team page is more than a list—it’s a statement of who you are and why your work matters. In a time when relationships drive business, fundraising, and impact, showing the people behind the work is one of the smartest things you can do.
A well-executed team page builds trust, reflects your values, and strengthens every conversation that follows.
Your people are your story. Make sure that story comes through clearly—with professionalism, purpose, and heart.