One of the outcomes of the Black Lives Matter movement that began in 2020 was corporate America’s reinvestment in diversity, equity and inclusion (DEI) programs and initiatives. Ironically, four years later, a small minority of people have conflated DEI with something “bad” that seeks to exclude them. This January, billionaire Bill Ackman published a lengthy…
In the B2B environment, establishing trust and relatability is crucial. A traditional “Meet Our Team” page often falls flat, failing to engage potential clients or partners. Instead, an interesting introduction to your service team can set the tone for a stronger and more personal connection with your clients. It humanizes your brand, showcases your company…
When developing a digital strategy for high performance computing brands, establishing trust and relatability is crucial. A traditional “Meet Our Team” page often falls flat, failing to engage potential clients or partners. Instead, an interesting introduction to your service team can set the tone for a stronger and more personal connection with your clients. It…
One of the most time-consuming pieces of digital media strategies for nonprofits is the demand to come up with fresh and exciting ideas for social media each day. This task can be daunting to volunteers and committee chair persons. Engaging your social media donor base is critical for audience growth, post reach and a return…
Blink and you will have missed the rise and fall of a new social media trend or platform. This year alone, we saw the explosion of ChatGPT and AI tools galore, Twitter became X, new players entered the arena (we see you Threads and Lapse), and Mastodon made a big splash that turned into a…
A look at LinkedIn Marketing Manager job descriptions tells you everything you need to know—marketing professionals are being asked to do it all. Digital, content, product, brand, and event marketing—and the analysis that comes with each of them—get lumped together into one job when each could be a full-time job on its own. Generally speaking,…
From Generic to Dynamic: How to Craft Engaging Social Media Posts 4/20 at 4 pm EST Register Now! A well-crafted social media post can surprise and delight your audience, leading to increased engagement and a sense of connection with your brand. On the other hand, a generic filler post might as well come with a…
Social media is an important part of any media plan. It has the potential to exacerbate issues or complaints, but the speed at which you can address bad news has the power to deescalate a situation more quickly and efficiently than any other other media. If you’d like a deeper dive into Crisis Management, consider…
Feed the Content Beast With its 24/7 presence, social media offers businesses endless opportunities to delight and surprise their audiences. It also offers writers endless ways to get creatively stuck. Content woes be gone! In this webinar, we will take a look at how to determine your content mix, talk about how hashtag holidays can…
Are you too old for TikTok? Maybe? But your business sure isn’t! TikTok has come a long way since launching in 2016. Now that the major publishing tools support the app, there’s nothing standing in the way of your business becoming a TikTok sensation. In fact, here are five reasons why your business should be…