Social Media Marketing gives businesses a daily outlet to build their brand, interact with their customers, and spread the word of their products and services. In the information age it can be time-consuming to find pertinent info to share in a sea of pop culture memes, viral videos, and political rantings. Here are the top social media tools that our aJuxt team uses to stay current, fresh, and time efficient.
- Flip Board: This is a touch old school, but we still love the quality of content you can find here. Need every current article written on the newest tech advances in handicapped mobility to the latest and greatest in the gluten-free baking world? Flipboard is our go-to. Type in any topic and thousands of articles will be at your fingertips to share with your followers. This time-saver will take the guess work out and provide you a month’s worth of the latest and greatest content in one search.
- Tag Board: Stay on the pulse of the hottest hashtags and all things trending. Search any hashtag and a definition, other similar popular hashtags, posts per minute, and trend will be displayed. Select different social media channels for that hashtag and all posts, tags, tweets, etc., will all be compiled on the screen for you. It’s a great resource to diversify and stay current on hashtags you use on a daily basis.
- Slack: This tool is crucial for any social media team that has more than one person. Open a “channel” or stream for each client, project or team member, and utilize the free space to communicate in real time without having to take your hands off the keyboard. By using Slack, you will streamline any team communication, keep track of current projects, keep all parties in the loop, and even a place to archive and share content. No more wondering if Susie has all content for the week pulled or if Jack finished the outline—all is accessible for all team members at all times.
- Social Media Management Platform: Creating content and posting to Facebook, Twitter, Instagram or any other social media channel can be a big daily task, especially when you’re executing publishing for various clients. This time-saving tool lets you load and schedule to multiple social media platforms, preview posts to make sure they are on point, and even makes a dashboard that lets you view past posts, messages, and current activity on any of your social platforms. Hootsuite, Social Bro, etc., are great places to start.
Implementing one or all of these tricks of the trade into your daily workflow will free up time, streamline your searches, and allow more time for crafting those perfectly executed Facebook posts and tweets. Before you know it, you’ll be rocking out the best and most current content, have a happy thriving clientele, and room for an extra coffee break or two.